Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

Sebastian Uhrich

Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

Abteilung Sportbetriebswirtschaftslehre

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Aufsatz in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age
Herausgeber (Verlag)	EASM
Erscheinungsdatum	2015
Publikationsstatus	Veröffentlicht - 2015
Veranstaltung	Conference of the European Association for Sport Management - Dublin, Irland Dauer: 09.09.2015 → 12.09.2015 Konferenznummer: 23

EASM Conference 2015
Sebastian Uhrich (Vortragende*r)
09.09.2015 → 12.09.2015
Aktivität: Teilnahme an oder Organisation einer Veranstaltung › Konferenzorganisation und -teilnahme › Forschung
EASM Conference 2015
Sebastian Uhrich (Vortragende*r)
09.09.2015 → 12.09.2015
Aktivität: Teilnahme an oder Organisation einer Veranstaltung › Konferenzorganisation und -teilnahme › Forschung

Zitation

@inbook{6c959e2d888e4232bf132b9858e792e3,

title = "Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event",

author = "Sebastian Uhrich",

year = "2015",

language = "English",

booktitle = "Proceedings of the 23rd Conference of the European Association for Sport Management",

publisher = "EASM",

note = "Conference of the European Association for Sport Management ; Conference date: 09-09-2015 Through 12-09-2015",

}

Uhrich, S 2015, Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event. in Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM, Conference of the European Association for Sport Management, Dublin, Irland, 09.09.15.

Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event. / Uhrich, Sebastian.
Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM, 2015.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Aufsatz in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

AU - Uhrich, Sebastian

N1 - Conference code: 23

PY - 2015

Y1 - 2015

M3 - Conference contribution - Article for conference

BT - Proceedings of the 23rd Conference of the European Association for Sport Management

PB - EASM

T2 - Conference of the European Association for Sport Management

Y2 - 9 September 2015 through 12 September 2015

ER -

Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

Aktivitäten

EASM Conference 2015

EASM Conference 2015

Zitation