Athletes’ brand identity and brand image: research advancements and the development of an athlete brand identity scale

Annika Lohneiss; Popi Sotiriadou; Brad Hill; Kirstin Hallmann

doi:10.7892/boris.105238

Athletes’ brand identity and brand image: research advancements and the development of an athlete brand identity scale

Annika Lohneiss, Popi Sotiriadou, Brad Hill, Kirstin Hallmann

Abteilung Sportmanagement

Griffith University

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Deutsch
Titel	Book of abstracts - 25. EASM Conference : Challenges and developments of sport organisations
Herausgeber*innen	Tim Ströbel, Tim Breitbarth, Hippolyt Kempf, Claas Christian Germelmann, Siegfried Nagel
Seitenumfang	2
Herausgeber (Verlag)	University of Bern
Erscheinungsdatum	2017
Seiten	172-173
ISBN (Print)	978-3-906813-44-8
DOIs	https://doi.org/10.7892/boris.105238
Publikationsstatus	Veröffentlicht - 2017
Veranstaltung	2017 EASM Conference - Bern/Magglingen, Schweiz Dauer: 05.09.2017 → 08.09.2017 Konferenznummer: 25

Zugriff auf Dokument

10.7892/boris.105238

Zitation

Lohneiss, A., Sotiriadou, P., Hill, B., & Hallmann, K. (2017). Athletes’ brand identity and brand image: research advancements and the development of an athlete brand identity scale. in T. Ströbel, T. Breitbarth, H. Kempf, C. C. Germelmann, & S. Nagel (Hrsg.), Book of abstracts - 25. EASM Conference : Challenges and developments of sport organisations (S. 172-173). University of Bern. https://doi.org/10.7892/boris.105238

Lohneiss, Annika ; Sotiriadou, Popi ; Hill, Brad et al. / Athletes’ brand identity and brand image : research advancements and the development of an athlete brand identity scale. Book of abstracts - 25. EASM Conference : Challenges and developments of sport organisations. Hrsg. / Tim Ströbel ; Tim Breitbarth ; Hippolyt Kempf ; Claas Christian Germelmann ; Siegfried Nagel. University of Bern, 2017. S. 172-173

@inbook{36507db646e14f06860c52abcceebaa6,

title = "Athletes{\textquoteright} brand identity and brand image: research advancements and the development of an athlete brand identity scale",

author = "Annika Lohneiss and Popi Sotiriadou and Brad Hill and Kirstin Hallmann",

year = "2017",

doi = "10.7892/boris.105238",

language = "Deutsch",

isbn = "978-3-906813-44-8",

pages = "172--173",

editor = "Tim Str{\"o}bel and Tim Breitbarth and Hippolyt Kempf and Germelmann, {Claas Christian} and Siegfried Nagel",

booktitle = "Book of abstracts - 25. EASM Conference",

publisher = "University of Bern",

note = "2017 EASM Conference ; Conference date: 05-09-2017 Through 08-09-2017",

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Lohneiss, A, Sotiriadou, P, Hill, B & Hallmann, K 2017, Athletes’ brand identity and brand image: research advancements and the development of an athlete brand identity scale. in T Ströbel, T Breitbarth, H Kempf, CC Germelmann & S Nagel (Hrsg.), Book of abstracts - 25. EASM Conference : Challenges and developments of sport organisations. University of Bern, S. 172-173, 2017 EASM Conference , Bern/Magglingen, Schweiz, 05.09.17. https://doi.org/10.7892/boris.105238

Athletes’ brand identity and brand image: research advancements and the development of an athlete brand identity scale. / Lohneiss, Annika; Sotiriadou, Popi; Hill, Brad et al.
Book of abstracts - 25. EASM Conference : Challenges and developments of sport organisations. Hrsg. / Tim Ströbel; Tim Breitbarth; Hippolyt Kempf; Claas Christian Germelmann; Siegfried Nagel. University of Bern, 2017. S. 172-173.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - Athletes’ brand identity and brand image

T2 - 2017 EASM Conference

AU - Lohneiss, Annika

AU - Sotiriadou, Popi

AU - Hill, Brad

AU - Hallmann, Kirstin

N1 - Conference code: 25

PY - 2017

Y1 - 2017

U2 - 10.7892/boris.105238

DO - 10.7892/boris.105238

M3 - Konferenzbeitrag - Abstract in Konferenzband

SN - 978-3-906813-44-8

SP - 172

EP - 173

BT - Book of abstracts - 25. EASM Conference

A2 - Ströbel, Tim

A2 - Breitbarth, Tim

A2 - Kempf, Hippolyt

A2 - Germelmann, Claas Christian

A2 - Nagel, Siegfried

PB - University of Bern

Y2 - 5 September 2017 through 8 September 2017

ER -

Lohneiss A, Sotiriadou P, Hill B, Hallmann K. Athletes’ brand identity and brand image: research advancements and the development of an athlete brand identity scale. in Ströbel T, Breitbarth T, Kempf H, Germelmann CC, Nagel S, Hrsg., Book of abstracts - 25. EASM Conference : Challenges and developments of sport organisations. University of Bern. 2017. S. 172-173 doi: 10.7892/boris.105238