Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

Thomas Floeter, Martin Benkenstein, Sebastian Uhrich

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Zitation

@article{1100c281e01045fba581f69c14ddc03a,

title = "Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources",

author = "Thomas Floeter and Martin Benkenstein and Sebastian Uhrich",

year = "2016",

language = "English",

volume = "19",

pages = "146--156",

journal = "Sport Management Review",

issn = "1441-3523",

publisher = "Elsevier",

number = "2",

}