Consumer Attitudes towards Sponsors' Counterambush Marketing Ads

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

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@article{93ed117fa7a142348af68e512c444de0,

title = "Consumer Attitudes towards Sponsors' Counterambush Marketing Ads",

author = "J{\"o}rg K{\"o}nigstorfer and Sebastian Uhrich",

year = "2017",

doi = "10.1002/mar.21011",

language = "English",

volume = "34",

pages = "631--647",

journal = "Psychology & Marketing",

issn = "1520-6793",

publisher = "Wiley-Liss Inc.",

number = "6",

}