Consumer segmentation in esports: Clustering via consumption motivation.

^*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Originalsprache	Englisch
Zeitschrift	International Journal of Sports Marketing & Sponsorship
Jahrgang	25
Ausgabenummer	4
Seiten (von - bis)	913-928
ISSN	1464-6668
DOIs	https://doi.org/10.1108/IJSMS-01-2024-0020
Publikationsstatus	Veröffentlicht - 2024

Zugriff auf Dokument

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title = "Consumer segmentation in esports: Clustering via consumption motivation.",

author = "Julia Rietz and Kirstin Hallmann",

year = "2024",

doi = "10.1108/IJSMS-01-2024-0020",

language = "English",

volume = "25",

pages = "913--928",

journal = "International Journal of Sports Marketing & Sponsorship",

issn = "1464-6668",

publisher = "International Marketing Reports Ltd",

number = "4",

}

TY - JOUR

T1 - Consumer segmentation in esports: Clustering via consumption motivation.

AU - Rietz, Julia

AU - Hallmann, Kirstin

PY - 2024

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DO - 10.1108/IJSMS-01-2024-0020

M3 - Journal articles

SN - 1464-6668

VL - 25

SP - 913

EP - 928

JO - International Journal of Sports Marketing & Sponsorship

JF - International Journal of Sports Marketing & Sponsorship

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