Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Knowledge, Passion, Community: Driving Sport Forward : Proceedings of the North American Society for Sport Management Conference 2015
Seitenumfang	2
Herausgeber (Verlag)	University of Ottawa
Erscheinungsdatum	2015
Seiten	248-249
Publikationsstatus	Veröffentlicht - 2015
Veranstaltung	North American Association for Sport Management Conference 2015 - Ottawa, Kanada Dauer: 02.06.2015 → 06.06.2015

Zitation

@inbook{7d07cc471eaf41e19d1e487d65ec3758,

title = "Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective",

author = "Sebastian Uhrich and J{\"o}rg K{\"o}nigstorfer",

year = "2015",

language = "English",

pages = "248--249",

booktitle = "Knowledge, Passion, Community: Driving Sport Forward",

publisher = "University of Ottawa",

note = "North American Association for Sport Management Conference 2015 ; Conference date: 02-06-2015 Through 06-06-2015",

}

Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective. / Uhrich, Sebastian; Königstorfer, Jörg.
Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, 2015. S. 248-249.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

AU - Uhrich, Sebastian

AU - Königstorfer, Jörg

PY - 2015

Y1 - 2015

M3 - Conference contribution - Published abstract for conference with selection process

SP - 248

EP - 249

BT - Knowledge, Passion, Community: Driving Sport Forward

PB - University of Ottawa

T2 - North American Association for Sport Management Conference 2015

Y2 - 2 June 2015 through 6 June 2015

ER -