CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships

Sebastian Uhrich; A. Groeppel-Klein; Jörg Königstorfer

CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships

Sebastian Uhrich, A. Groeppel-Klein, Jörg Königstorfer

Abteilung Sportbetriebswirtschaftslehre

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the North American Association for Consumer Research Conference : Proceedings of the North American Association for Consumer Research Conference
Redakteure/-innen	R. Ahluwalia, T. Chartrand, R. Ratner
Band	39
Erscheinungsdatum	2011
Publikationsstatus	Veröffentlicht - 2011
Veranstaltung	North American Association for Consumer Research Conference - St. Louis, USA/Vereinigte Staaten von Amerika Dauer: 01.01.1800 → …

Zitation

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title = "CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships",

author = "Sebastian Uhrich and A. Groeppel-Klein and J{\"o}rg K{\"o}nigstorfer",

year = "2011",

language = "English",

volume = "39",

editor = "R. Ahluwalia and T. Chartrand and R. Ratner",

booktitle = "Proceedings of the North American Association for Consumer Research Conference",

note = "North American Association for Consumer Research Conference ; Conference date: 01-01-1800",

}

Uhrich, S, Groeppel-Klein, A & Königstorfer, J 2011, CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships. in R Ahluwalia, T Chartrand & R Ratner (Hrsg.), Proceedings of the North American Association for Consumer Research Conference: Proceedings of the North American Association for Consumer Research Conference. Bd. 39, North American Association for Consumer Research Conference, St. Louis, USA/Vereinigte Staaten von Amerika, 01.01.00.

CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships. / Uhrich, Sebastian; Groeppel-Klein, A.; Königstorfer, Jörg.

Proceedings of the North American Association for Consumer Research Conference: Proceedings of the North American Association for Consumer Research Conference. Hrsg. / R. Ahluwalia; T. Chartrand; R. Ratner. Band 39 2011.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships

AU - Uhrich, Sebastian

AU - Groeppel-Klein, A.

AU - Königstorfer, Jörg

PY - 2011

Y1 - 2011

M3 - Conference contribution - Published abstract for conference with selection process

VL - 39

BT - Proceedings of the North American Association for Consumer Research Conference

A2 - Ahluwalia, R.

A2 - Chartrand, T.

A2 - Ratner, R.

T2 - North American Association for Consumer Research Conference

Y2 - 1 January 1800

ER -