Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

Johannes Berendt; Sebastian Uhrich; Abhishek Borah; Gavin J. Kilduff

Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

Johannes Berendt, Sebastian Uhrich, Abhishek Borah, Gavin J. Kilduff

Abteilung Sportbetriebswirtschaftslehre

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	ACR 2021
Redakteure/-innen	Tonya Williams Bradford, Anat Keinan, Matthew Thomson
Seitenumfang	2
Erscheinungsort	Duluth
Herausgeber (Verlag)	ACR Association for Consumer Research
Erscheinungsdatum	2021
Seiten	386-387
ISBN (Print)	978-0-915552-82-5
Publikationsstatus	Veröffentlicht - 2021
Veranstaltung	Association for Consumer Research Conference 2021 - Online, Seattle, USA/Vereinigte Staaten von Amerika Dauer: 08.10.2021 → 30.10.2021

1 Zeitschriftenaufsätze

Can't live with them, can't live without them: The Ambivalent Effects of Existential Outgroup Threat on Helping Behavior
Berendt, J., Leeuwen, E. & Uhrich, S., 2022, (Akzeptiert) in: PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN.
Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Open Access

Fangewalt "ein Phänomen, das immer da ist"
Sebastian Uhrich
14.09.22
1 Objekt von Medienberichte
Presse/Medien

Zitation

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title = "Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality",

author = "Johannes Berendt and Sebastian Uhrich and Abhishek Borah and Kilduff, {Gavin J.}",

year = "2021",

language = "English",

isbn = "978-0-915552-82-5",

series = "Advances in consumer research",

publisher = "ACR Association for Consumer Research",

pages = "386--387",

editor = "Bradford, {Tonya Williams} and Anat Keinan and Matthew Thomson",

booktitle = "ACR 2021",

note = "null ; Conference date: 08-10-2021 Through 30-10-2021",

}

Berendt, J , Uhrich, S, Borah, A & Kilduff, GJ 2021, Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality. in TW Bradford, A Keinan & M Thomson (Hrsg.), ACR 2021. Advances in consumer research, Bd. 49, ACR Association for Consumer Research, Duluth, S. 386-387, Association for Consumer Research Conference 2021, Seattle, USA/Vereinigte Staaten von Amerika, 08.10.21.

Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality. / Berendt, Johannes ; Uhrich, Sebastian; Borah, Abhishek et al.

ACR 2021. Hrsg. / Tonya Williams Bradford; Anat Keinan; Matthew Thomson. Duluth : ACR Association for Consumer Research, 2021. S. 386-387 (Advances in consumer research; Band 49).

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

AU - Berendt, Johannes

AU - Uhrich, Sebastian

AU - Borah, Abhishek

AU - Kilduff, Gavin J.

PY - 2021

Y1 - 2021

UR - https://www.acrwebsite.org/assets/PDFs/2021program2.pdf

M3 - Conference contribution - Published abstract for conference with selection process

SN - 978-0-915552-82-5

T3 - Advances in consumer research

SP - 386

EP - 387

BT - ACR 2021

A2 - Bradford, Tonya Williams

A2 - Keinan, Anat

A2 - Thomson, Matthew

PB - ACR Association for Consumer Research

CY - Duluth

Y2 - 8 October 2021 through 30 October 2021

ER -

Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

Publikationen

Can't live with them, can't live without them: The Ambivalent Effects of Existential Outgroup Threat on Helping Behavior

Presse/Medien

Fangewalt "ein Phänomen, das immer da ist"

Zitation