Ecuador

The present chapter elucidates the stance of sports organizations in Ecuador toward sustainability and responsible management. The investigations draw upon three separate interviews with representatives from three different organizations. To ensure a comprehensive outlook, the interviews encompassed a public organization, a privately owned entity, and individuals from non-profit sports clubs. Based on the results of the exploratory data analysis, it was found that there is a lack of consensus among the organizations regarding the concept of sustainability and a limited understanding of responsible management. Organizations predominantly associate sustainability with meeting the needs of their primary stakeholders. Despite being aware of the notions of environmentalism and social responsibility, these are not yet integrated into the core management practices of the organizations.