Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Originalsprache	Englisch
Zeitschrift	European Sport Management Quarterly
Jahrgang	17
Ausgabenummer	2
Seiten (von - bis)	152-170
Seitenumfang	19
ISSN	1618-4742
DOIs	https://doi.org/10.1080/16184742.2016.1230765
Publikationsstatus	Veröffentlicht - 2017

Zugriff auf Dokument

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title = "Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit",

author = "Christopher Dick and Sebastian Uhrich",

year = "2017",

doi = "10.1080/16184742.2016.1230765",

language = "English",

volume = "17",

pages = "152--170",

journal = "European Sport Management Quarterly",

issn = "1618-4742",

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AU - Dick, Christopher

AU - Uhrich, Sebastian

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DO - 10.1080/16184742.2016.1230765

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JO - European Sport Management Quarterly

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