How Much Controversy Can a Brand Relationship Take? The Moderating Effect of Emotional Attachment in the Context of Brand Activism.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Andere Beiträge zu Konferenzen › Forschung › Begutachtung

Originalsprache	Englisch
Titel	ACR 2022
Erscheinungsdatum	2022
Publikationsstatus	Veröffentlicht - 2022
Veranstaltung	ACR Association for Consumer Research Conference 2022 - Denver, USA/Vereinigte Staaten von Amerika Dauer: 20.10.2022 → 23.10.2022

Zitation

@inbook{b85f5e8311e942f3a7297eec42132b68,

title = "How Much Controversy Can a Brand Relationship Take? The Moderating Effect of Emotional Attachment in the Context of Brand Activism.",

author = "Freya-Lena Blickwedel and Sebastian Uhrich",

year = "2022",

language = "English",

booktitle = "ACR 2022",

note = "ACR Association for Consumer Research Conference 2022 ; Conference date: 20-10-2022 Through 23-10-2022",

}

TY - CHAP

T1 - How Much Controversy Can a Brand Relationship Take? The Moderating Effect of Emotional Attachment in the Context of Brand Activism.

AU - Blickwedel, Freya-Lena

AU - Uhrich, Sebastian

PY - 2022

Y1 - 2022

M3 - Conference contribution - Other conference contributions

BT - ACR 2022

T2 - ACR Association for Consumer Research Conference 2022

Y2 - 20 October 2022 through 23 October 2022

ER -