Increasing animation intensity of sponsorship signage: the effect on sport viewers’ attention

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Book of abstracts - 25. EASM Conference : Challenges and developments of sport organisations
Herausgeber*innen	Tim Ströbel, Tim Breitbarth, Hippolyt Kempf, Claas Christian Germelmann, Siegfried Nagel
Seitenumfang	2
Herausgeber (Verlag)	University of Bern
Erscheinungsdatum	2017
Seiten	177-178
ISBN (Print)	978-3-906813-44-8
DOIs	https://doi.org/10.7892/boris.105238
Publikationsstatus	Veröffentlicht - 2017
Veranstaltung	2017 EASM Conference - Bern/Magglingen, Schweiz Dauer: 05.09.2017 → 08.09.2017 Konferenznummer: 25

Zugriff auf Dokument

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title = "Increasing animation intensity of sponsorship signage: the effect on sport viewers{\textquoteright} attention",

author = "Felix Otto and Christopher Rumpf",

year = "2017",

doi = "10.7892/boris.105238",

language = "English",

isbn = "978-3-906813-44-8",

pages = "177--178",

editor = "Tim Str{\"o}bel and Tim Breitbarth and Hippolyt Kempf and Germelmann, {Claas Christian} and Siegfried Nagel",

booktitle = "Book of abstracts - 25. EASM Conference",

publisher = "University of Bern",

note = "EASM Conference ; Conference date: 05-09-2017 Through 08-09-2017",

}

Otto, F & Rumpf, C 2017, Increasing animation intensity of sponsorship signage: the effect on sport viewers’ attention. in T Ströbel, T Breitbarth, H Kempf, CC Germelmann & S Nagel (Hrsg.), Book of abstracts - 25. EASM Conference: Challenges and developments of sport organisations. University of Bern, S. 177-178, 2017 EASM Conference , Bern/Magglingen, Schweiz, 05.09.17. https://doi.org/10.7892/boris.105238

Increasing animation intensity of sponsorship signage: the effect on sport viewers’ attention. / Otto, Felix; Rumpf, Christopher.
Book of abstracts - 25. EASM Conference: Challenges and developments of sport organisations. Hrsg. / Tim Ströbel; Tim Breitbarth; Hippolyt Kempf; Claas Christian Germelmann; Siegfried Nagel. University of Bern, 2017. S. 177-178.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - Increasing animation intensity of sponsorship signage

T2 - EASM Conference

AU - Otto, Felix

AU - Rumpf, Christopher

N1 - Conference code: 25

PY - 2017

Y1 - 2017

U2 - 10.7892/boris.105238

DO - 10.7892/boris.105238

M3 - Conference contribution - Published abstract for conference with selection process

SN - 978-3-906813-44-8

SP - 177

EP - 178

BT - Book of abstracts - 25. EASM Conference

A2 - Ströbel, Tim

A2 - Breitbarth, Tim

A2 - Kempf, Hippolyt

A2 - Germelmann, Claas Christian

A2 - Nagel, Siegfried

PB - University of Bern

Y2 - 5 September 2017 through 8 September 2017

ER -