Increasing Human Capital of Coaches: An Investigation Into Individual and Organizational Factors

Coaches play a vital role in providing sports programs. Investing in formal coach education can serve to increase coaches’humancapital, which in turn, has a positive effect on their coaching practice. The present study investigates factors influencing coaches’intention to get training for their coaching activity on an individual and organizational level. Nationwide online surveys wereconducted in Germany on both nonprofit sports clubs and coaches being active within these clubs. Data were analyzed usingmultilevel regression analysis on a sample ofn= 2,384 coaches inn= 1,274 clubs. Results show that especially the expiring validityof the coaching license, aspects of personal development, and low transaction costs are crucial factors for the intention to obtain aqualification. The results lead to several implications for theory and practice. Clubs could enhance the qualification intention and,thereby, the quality of sports programs by appointing a contact person who informs about qualification possibilities.