More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

Johannes Berendt; Sebastian Uhrich; Gavin  Kilduff

More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

Johannes Berendt, Sebastian Uhrich, Gavin Kilduff

Abteilung Sportbetriebswirtschaftslehre

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the European Marketing Academy
Herausgeber (Verlag)	EMAC European Marketing Academy
Erscheinungsdatum	2020
Aufsatznummer	A2020-63827
Publikationsstatus	Veröffentlicht - 2020
Veranstaltung	EMAC Annual Conference: Challenging the Status Quo in Marketing Research - Dauer: 26.05.2020 → 29.05.2020 Konferenznummer: 49

6 Konferenzbeitrag - Abstract in Konferenzband
5 Zeitschriftenaufsätze
2 Konferenzbeitrag - Aufsatz in Konferenzband
1 Dissertationsschrift
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Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

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Rivalry Increases Non-Instrumental Intergroup Conflict and Violence
Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.
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The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression
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Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

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Zitation

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title = "More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020",

author = "Johannes Berendt and Sebastian Uhrich and Gavin Kilduff",

note = "Conference cancelled; European Marketing Academy Conference : Challenging the Status Quo in Marketing Research, EMAC 2020 ; Conference date: 26-05-2020 Through 29-05-2020",

year = "2020",

language = "English",

booktitle = "Proceedings of the European Marketing Academy",

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More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020. / Berendt, Johannes ; Uhrich, Sebastian; Kilduff, Gavin .
Proceedings of the European Marketing Academy. EMAC European Marketing Academy, 2020. A2020-63827.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions

T2 - European Marketing Academy Conference

AU - Berendt, Johannes

AU - Uhrich, Sebastian

AU - Kilduff, Gavin

N1 - Conference code: 49

PY - 2020

Y1 - 2020

UR - http://proceedings.emac-online.org/index.cfm?abstractid=A2020-63827&More%20(beneficial)%20than%20intense%20competition:%20When%20a

M3 - Conference contribution - Published abstract for conference with selection process

BT - Proceedings of the European Marketing Academy

PB - EMAC European Marketing Academy

Y2 - 26 May 2020 through 29 May 2020

ER -

More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

Publikationen

Can't live with them, can't live without them: The Ambivalent Effects of Existential Outgroup Threat on Helping Behavior

Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

Presse/Medien

Erklärvideo: Darum hassen die Ultras Dietmar Hopp

Der Machtkampf eskaliert: Warum Dietmar Hopp die Fans spaltet

Zitation