Neuromarketing – A new theoretical foundation for sport sponsorship?

Stefan Walzel; T. Oidtmann; H. Brett

Neuromarketing – A new theoretical foundation for sport sponsorship?

Stefan Walzel, T. Oidtmann, H. Brett

Abteilung Sportbetriebswirtschaftslehre

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Call for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18
Erscheinungsdatum	2010
Publikationsstatus	Veröffentlicht - 2010
Veranstaltung	European Association of Sport Management (EASM) Conference - Prag, Tschechien Dauer: 15.09.2010 → 18.09.2010 Konferenznummer: 18

European Association for Sport Management (Externe Organisation)
Stefan Walzel (Mitglied)
2009 → …
Aktivität: Mitgliedschaft › Fachgesellschaften und Verbände › Forschung

Zitation

@inbook{7042bd423eb54bd4adfcb50b4b4ddc50,

title = "Neuromarketing – A new theoretical foundation for sport sponsorship?",

author = "Stefan Walzel and T. Oidtmann and H. Brett",

year = "2010",

language = "English",

series = "Edition Sport{\"o}konomie/Sportmanagement",

booktitle = "Call for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18",

note = "European Association of Sport Management (EASM) Conference ; Conference date: 15-09-2010 Through 18-09-2010",

}

Walzel, S, Oidtmann, T & Brett, H 2010, Neuromarketing – A new theoretical foundation for sport sponsorship? in Call for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18. Edition Sportökonomie/Sportmanagement, European Association of Sport Management (EASM) Conference, Prag, Tschechien, 15.09.10.

Neuromarketing – A new theoretical foundation for sport sponsorship? / Walzel, Stefan; Oidtmann, T.; Brett, H.
Call for Papers to the 18th European Association of Sport Management (EASM) Conference, Prague, Czech Republic, September 15-18. 2010. (Edition Sportökonomie/Sportmanagement).

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung