Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beiträge in Sammelwerken › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Strategies in sports marketing: Technologies and emerging trends
Herausgeber*innen	Manuel Alonso Dos Santos
Seitenumfang	16
Erscheinungsort	Hershey
Herausgeber (Verlag)	IGI Global
Erscheinungsdatum	2014
Seiten	238-254
ISBN (Print)	9781466659940
DOIs	https://doi.org/10.4018/978-1-4666-5994-0
Publikationsstatus	Veröffentlicht - 2014

Zugriff auf Dokument

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title = "Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach",

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Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach. / Rumpf, Christopher ; Breuer, Christoph.
Strategies in sports marketing: Technologies and emerging trends. Hrsg. / Manuel Alonso Dos Santos. Hershey: IGI Global, 2014. S. 238-254.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beiträge in Sammelwerken › Forschung › Begutachtung

TY - CHAP

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BT - Strategies in sports marketing: Technologies and emerging trends

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