Relationship Management in Sports (Sponsorship)

Stefan Walzel

Relationship Management in Sports (Sponsorship)

Titel in Übersetzung: Beziehungsmanagement im Sportsponsoring

Stefan Walzel

Abteilung Sportbetriebswirtschaftslehre

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beiträge in Sammelwerken › Transfer

Abstract

Professionelle Teamsportorganisationen haben eine Vielzahl von Beziehungen zu einem breiten Spektrum von Interessensgruppen. Das Management von Kunden- und Unternehmensbeziehungen zu diesen verschiedenen Interessensgruppen ist eine zentrale Managementaufgabe. Dies erfordert ein grundlegendes Verständnis des Beziehungsmanagements und seiner Merkmale sowie die Wirkungsfaktoren und Determinanten. Kundenbeziehungen unterscheiden sich von Geschäftsbeziehungen zwischen zwei Organisationen in einigen Merkmalen, die in diesem Kapitel vorgestellt werden, das dann weitere Einzelheiten über das Management von Sponsoringbeziehungen bereithält. Ursachen für das Ende von Sponsoringbeziehungen werden vorgestellt und die Auswirkungen auf das Management von Sponsoren und Gesponserte im Falle einer Sponsorenkündigung werden vorgestellt.

Titel in Übersetzung	Beziehungsmanagement im Sportsponsoring
Originalsprache	Englisch
Titel	Managing Sports Teams : Economics, Strategy and Practice
Herausgeber*innen	Stefan Walzel, Verena Römisch
Seitenumfang	18
Erscheinungsort	Cham
Herausgeber (Verlag)	Springer
Erscheinungsdatum	2021
Seiten	219-236
ISBN (Print)	978-3-030-56494-0
ISBN (elektronisch)	978-3-030-56495-7
Publikationsstatus	Veröffentlicht - 2021

Aus- und Weiterbildungskonzept "European Handball Manager"
Walzel, S. & Uhrich, S.
01.11.14 → 30.06.21
Projekt: Eigenfinanziert

Zitation

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title = "Relationship Management in Sports (Sponsorship)",

abstract = "Professional team sports organisations have a variety of relationships with awide range of stakeholders. The management of customer and businessrelationships with these different stakeholders is a central management task.This requires a fundamental understanding of relationship management and itscharacteristics, as well as the impact factors and determinants. Customerrelationships differ from business relationships between two organisations insome of the key features presented in this chapter, which then goes into moredetail on the management of sponsorship relationships. Causes for the end ofsponsorship relationships are presented and management implications forsponsors and sponsee in the case of a sponsorship termination are introduced.",

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AB - Professional team sports organisations have a variety of relationships with awide range of stakeholders. The management of customer and businessrelationships with these different stakeholders is a central management task.This requires a fundamental understanding of relationship management and itscharacteristics, as well as the impact factors and determinants. Customerrelationships differ from business relationships between two organisations insome of the key features presented in this chapter, which then goes into moredetail on the management of sponsorship relationships. Causes for the end ofsponsorship relationships are presented and management implications forsponsors and sponsee in the case of a sponsorship termination are introduced.

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M3 - Contributions to collected editions/anthologies

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Relationship Management in Sports (Sponsorship)

Abstract

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Aus- und Weiterbildungskonzept "European Handball Manager"

Zitation