Segmenting eSports Players: Consumer Profiles of Generation Z eSports Enthusiasts

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Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Originalsprache	Englisch
Zeitschrift	Journal of Digital & Social Media Marketing
Jahrgang	12
Ausgabenummer	1
Seiten (von - bis)	65-80
ISSN	2050-0084
DOIs	https://doi.org/https://www.ingentaconnect.com/contentone/hsp/jdsmm/2024/00000012/00000001/art00006
Publikationsstatus	Veröffentlicht - 2024

Zugriff auf Dokument

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title = "Segmenting eSports Players: Consumer Profiles of Generation Z eSports Enthusiasts",

author = "Claudia Brauer and Kirstin Hallmann and Anita Zehrer",

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