Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment

Originalsprache	Englisch
Zeitschrift	Marketing ZFP-Journal of Research and Management
Jahrgang	36
Ausgabenummer	4
Seiten (von - bis)	257-266
Seitenumfang	9
Publikationsstatus	Veröffentlicht - 2014

Zugriff auf Dokument

• http://rsw.beck.de/rsw/upload/Marketing/3_Executive_Summaries_Uhrich.pdf

Projekte

• Abwendung negativen Imagetransfers in Sponsoringkrisen

  Uhrich, S.

  Projekt: Eigenfinanziert

  • Responsibility 100%
  • Sponsorship 100%
  • Transfers 100%
  • Strategy 66%
  • Attribution 66%

Aktivitäten

• 1 Konferenzorganisation und -teilnahme
• 1 Begutachtung wissenschaftlicher Publikationen

Aktivitäten pro Jahr

• Jahrestagung des Arbeitskreises Sportökonomie e.V.

  Sebastian Uhrich (Vortragende*r)

  2013

  Aktivität: Teilnahme an oder Organisation einer Veranstaltung › Konferenzorganisation und -teilnahme › Forschung

• Marketing ZFP-Journal of Research and Management (Fachzeitschrift)

  Sebastian Uhrich (Gutachter/in)

  2009 → …

  Aktivität: Begutachtung und Herausgebertätigkeiten bei wissenschaftlichen Publikationen › Begutachtung wissenschaftlicher Publikationen

Zitation

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Uhrich, S., & Floeter, T. (2014). Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment. Marketing ZFP-Journal of Research and Management, 36(4), 257-266. http://rsw.beck.de/rsw/upload/Marketing/3_Executive_Summaries_Uhrich.pdf

Uhrich, Sebastian ; Floeter, Thomas. / Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment. in: Marketing ZFP-Journal of Research and Management. 2014 ; Jahrgang 36, Nr. 4. S. 257-266.

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title = "Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment",

author = "Sebastian Uhrich and Thomas Floeter",

year = "2014",

language = "English",

volume = "36",

pages = "257--266",

journal = "Marketing ZFP-Journal of Research and Management",

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Uhrich, S & Floeter, T 2014, 'Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment', Marketing ZFP-Journal of Research and Management, Jg. 36, Nr. 4, S. 257-266. <http://rsw.beck.de/rsw/upload/Marketing/3_Executive_Summaries_Uhrich.pdf>

Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment. / Uhrich, Sebastian; Floeter, Thomas.

in: Marketing ZFP-Journal of Research and Management, Jahrgang 36, Nr. 4, 2014, S. 257-266.

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

TY - JOUR

T1 - Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment

AU - Uhrich, Sebastian

AU - Floeter, Thomas

PY - 2014

Y1 - 2014

M3 - Journal articles

VL - 36

SP - 257

EP - 266

JO - Marketing ZFP-Journal of Research and Management

JF - Marketing ZFP-Journal of Research and Management

IS - 4

ER -

Uhrich S, Floeter T. Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment. Marketing ZFP-Journal of Research and Management. 2014;36(4):257-266.