Strategic collaboration in sports? Analyzing multiple cross-sectoral partnerships in non-profit boxing

Rationale: To address complexities in their environment, non-profit sports
clubs enter partnerships with other organizations. While partnerships
between non-profit sports clubs and commercial sports providers are
increasing, research into these types of partnerships has been scarce. The
aim of the present study is thus to analyze cross-sectoral partnerships
between sports clubs and commercial providers to explore why, how, and
with which outcomes these partnerships are formed.
Research design: A case study was conducted on a non-profit boxing club
entertaining several cross-sectoral partnerships. Data were collected through
semi-structured interviews, documents, and an in-person survey.
Findings: The results show inconsistencies in the strategic management of
partnerships. Stable partnerships were based on personal relationships and
trust rather than formal arrangements.
Practical implications: To ensure stable partnerships, clubs need to
communicate constantly with their partners to form strong personal
relationships. Shared goals should be formulated to create partnership value.
Research contribution: The study highlights the extent of strategic
collaboration in sports.