Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

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@article{3cab1c93f07b4c339f2f2beb3b32b196,

title = "Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries",

author = "Christian Wei{\ss}kopf and Sebastian Uhrich",

year = "2024",

month = jan,

day = "1",

doi = "10.1123/jsm.2023-0245",

language = "English",

pages = "1--16",

journal = "Journal of Sport Management ",

}