Technology Meets Sport Psychology: How Technology and Artificial Intelligence Can Shape the Future of Elite Sport Performance

Data analytics have become increasingly popular within profes- sional sport organizations. Big data exists upon which decisions are made in relation to athlete selection and performance anal- ysis. The data draw upon vary from big data and more idiosyn- cratic data that is contextually focused. We consider the importance of data technology in relation to the prediction of athlete and team performance within high-performance sport. Here we expand upon existing approaches to analytics, and why the prediction of athletes’ behaviors is often found to be ineffective. Recommendations are provided how sport psychol- ogy can offer insights for analytics departments.