The impact of sport viewer attention to sponsor signage on emotional brand response and brand choice

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings
Seitenumfang	1
Herausgeber (Verlag)	Privatuniversität Schloss Seeburg
Erscheinungsdatum	2016
Seiten	10
Publikationsstatus	Veröffentlicht - 2016
Veranstaltung	Sport Marketing and Sponsorship Conference - Salzburg, Österreich Dauer: 07.04.2016 → 08.04.2016

Zitation

@inbook{12a7bd33480144009bce6ddb0e2ac2f6,

title = "The impact of sport viewer attention to sponsor signage on emotional brand response and brand choice",

author = "Christopher Rumpf and Christoph Breuer",

year = "2016",

language = "English",

pages = "10",

booktitle = "Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings",

publisher = "Privatuniversit{\"a}t Schloss Seeburg",

note = "Sport Marketing and Sponsorship Conference ; Conference date: 07-04-2016 Through 08-04-2016",

}

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - The impact of sport viewer attention to sponsor signage on emotional brand response and brand choice

AU - Rumpf, Christopher

AU - Breuer, Christoph

PY - 2016

Y1 - 2016

M3 - Conference contribution - Published abstract for conference with selection process

SP - 10

BT - Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings

PB - Privatuniversität Schloss Seeburg

T2 - Sport Marketing and Sponsorship Conference

Y2 - 7 April 2016 through 8 April 2016

ER -