The implicit and explicit processing of sponsorship messages.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age
Erscheinungsdatum	2015
Publikationsstatus	Veröffentlicht - 2015
Veranstaltung	Conference of the European Association for Sport Management - Dublin, Irland Dauer: 09.09.2015 → 12.09.2015 Konferenznummer: 23

Zitation

@inbook{bcfd6a90965c4dc18f44296ceebabcca,

title = "The implicit and explicit processing of sponsorship messages.",

author = "Christopher Rumpf and Christoph Breuer and Michael Kessler",

year = "2015",

language = "English",

booktitle = "Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age",

note = "Conference of the European Association for Sport Management ; Conference date: 09-09-2015 Through 12-09-2015",

}

The implicit and explicit processing of sponsorship messages. / Rumpf, Christopher ; Breuer, Christoph; Kessler, Michael.
Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age. 2015.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Abstract in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - The implicit and explicit processing of sponsorship messages.

AU - Rumpf, Christopher

AU - Breuer, Christoph

AU - Kessler, Michael

N1 - Conference code: 23

PY - 2015

Y1 - 2015

M3 - Conference contribution - Published abstract for conference with selection process

BT - Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age

T2 - Conference of the European Association for Sport Management

Y2 - 9 September 2015 through 12 September 2015

ER -