The National Rugby League and The Bundesliga: A Study of Brand Hate

Simon Beermann, Kirstin Hallmann, Geoff Dickson^*, Michael Naylor

^*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Originalsprache	Englisch
Zeitschrift	International Journal of Sports Marketing & Sponsorship
Jahrgang	25
Ausgabenummer	4
Seiten (von - bis)	950-969
ISSN	1464-6668
DOIs	https://doi.org/10.1108/IJSMS-07-2023-0145
Publikationsstatus	Veröffentlicht - 2024

Zugriff auf Dokument

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