The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism

YoungSun Seo; Jongchul Park; Il-Gwang Kim

The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism

YoungSun Seo, Jongchul Park, Il-Gwang Kim^*

^*Korrespondierende*r Autor*in für diese Arbeit

Institut für Europäische Sportentwicklung und Freizeitforschung

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Aufsatz in Konferenzband › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Connecting sport practice & science - book of abstracts : the 27th European Sport Management conference, 3rd-6th September 2019, Seville, Spain
Herausgeber*innen	Tim Breitbarth, Guillaume Bodet, Alvaro Fernández Luna, Pablo Burillo Naranjo, Gerardo Bielons
Seitenumfang	3
Herausgeber (Verlag)	EASM
Erscheinungsdatum	05.09.2019
Seiten	585-587
ISBN (Print)	978-84-09-14068-8
Publikationsstatus	Veröffentlicht - 05.09.2019
Veranstaltung	European Sport Management Conference: connecting sport practice & science - Melia Hotel, Sevilla, Spanien Dauer: 03.09.2019 → 06.09.2019 Konferenznummer: 27 http://easm2019.com

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

Zugriff auf Dokument

https://easm2019.com/BOAEASM2019.pdf

Zitation

Seo, Y., Park, J., & Kim, I-G. (2019). The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism. in T. Breitbarth, G. Bodet, A. F. Luna, P. B. Naranjo, & G. Bielons (Hrsg.), Connecting sport practice & science - book of abstracts: the 27th European Sport Management conference, 3rd-6th September 2019, Seville, Spain (S. 585-587). EASM. https://easm2019.com/BOAEASM2019.pdf

Seo, YoungSun ; Park, Jongchul ; Kim, Il-Gwang. / The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism. Connecting sport practice & science - book of abstracts: the 27th European Sport Management conference, 3rd-6th September 2019, Seville, Spain. Hrsg. / Tim Breitbarth ; Guillaume Bodet ; Alvaro Fernández Luna ; Pablo Burillo Naranjo ; Gerardo Bielons. EASM, 2019. S. 585-587

@inbook{b9a228bf8a7d46f7b6945283e6625a8f,

title = "The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism",

author = "YoungSun Seo and Jongchul Park and Il-Gwang Kim",

year = "2019",

month = sep,

day = "5",

language = "English",

isbn = "978-84-09-14068-8",

pages = "585--587",

editor = "Tim Breitbarth and Bodet, {Guillaume } and Luna, {Alvaro Fern{\'a}ndez} and Naranjo, {Pablo Burillo} and Gerardo Bielons",

booktitle = "Connecting sport practice & science - book of abstracts",

publisher = "EASM",

note = "European Sport Management Conference ; Conference date: 03-09-2019 Through 06-09-2019",

url = "http://easm2019.com",

}

Seo, Y, Park, J & Kim, I-G 2019, The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism. in T Breitbarth, G Bodet, AF Luna, PB Naranjo & G Bielons (Hrsg.), Connecting sport practice & science - book of abstracts: the 27th European Sport Management conference, 3rd-6th September 2019, Seville, Spain. EASM, S. 585-587, European Sport Management Conference, Sevilla, Spanien, 03.09.19. <https://easm2019.com/BOAEASM2019.pdf>

The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism. / Seo, YoungSun; Park, Jongchul; Kim, Il-Gwang.
Connecting sport practice & science - book of abstracts: the 27th European Sport Management conference, 3rd-6th September 2019, Seville, Spain. Hrsg. / Tim Breitbarth; Guillaume Bodet; Alvaro Fernández Luna; Pablo Burillo Naranjo; Gerardo Bielons. EASM, 2019. S. 585-587.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag - Aufsatz in Konferenzband › Forschung › Begutachtung

TY - CHAP

T1 - The Relationship between Expected Value, Brand Reputation and Brand Loyalty on Sports Brands Supporting Feminism

AU - Seo, YoungSun

AU - Park, Jongchul

AU - Kim, Il-Gwang

N1 - Conference code: 27

PY - 2019/9/5

Y1 - 2019/9/5

M3 - Conference contribution - Article for conference

SN - 978-84-09-14068-8

SP - 585

EP - 587

BT - Connecting sport practice & science - book of abstracts

A2 - Breitbarth, Tim

A2 - Bodet, Guillaume

A2 - Luna, Alvaro Fernández

A2 - Naranjo, Pablo Burillo

A2 - Bielons, Gerardo

PB - EASM

T2 - European Sport Management Conference

Y2 - 3 September 2019 through 6 September 2019

ER -