The Role of Context Intensity and Working Memory Capacity in the Consumer’s Processing of Brand Information in Entertainment Media

Social Sciences

• Ability 33%
• Attention 50%
• Capacity 16%
• Cognitive Process 33%
• Communication 16%
• Consumers 50%
• Control 16%
• Duration 16%
• Entertainment 50%
• Environment 33%
• Films 16%
• Influence 16%
• Information 100%
• Information Processing 33%
• Managers 16%
• Marketing Management 16%
• Memory 33%
• Process 16%
• Research 16%
• Situation 16%
• Sport 16%
• Target Groups 33%
• Understanding 16%
• Video Games 16%

Psychology

• Abilities 33%
• Assumptions 33%
• Cell Excitability 33%
• Cognitive Resource 16%
• Communication 16%
• Research 16%
• Working Memory Capacity 66%