The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Originalsprache	Englisch
Zeitschrift	International Journal of Sport Finance
Jahrgang	7
Ausgabenummer	3
Seiten (von - bis)	232-248
Publikationsstatus	Veröffentlicht - 2012

Zitation

@article{96e517c0400345c386122d2d7c80dc2f,

title = "The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?",

author = "M. Reiser and Christoph Breuer and Pamela Wicker",

year = "2012",

language = "English",

volume = "7",

pages = "232--248",

journal = "International Journal of Sport Finance",

issn = "1558-6235",

publisher = "Fitness Information Technology",

number = "3",

}