The viewer’s reception and processing of sponsorship information in sport telecasts

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Zitation

@article{9c94ff01d76c45f0a78725f7c0c48075,

title = "The viewer{\textquoteright}s reception and processing of sponsorship information in sport telecasts",

author = "Christoph Breuer and Christopher Rumpf",

year = "2012",

language = "English",

volume = "26",

pages = "521–531",

journal = "Journal of Sport Management",

publisher = "Human Kinetics Publishers Inc.",

number = "6",

}