Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

Eunyoung Christine Sung; Patricia Huddleston; Sebastian Uhrich

doi:https://dx.doi.org/10.1007/978-3-319-18696-2_9

Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

Eunyoung Christine Sung, Patricia Huddleston, Sebastian Uhrich

Abteilung Sportbetriebswirtschaftslehre

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beiträge in Sammelwerken › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference
Herausgeber*innen	Dheeraj Sharma
Seitenumfang	4
Band	3.1
Erscheinungsort	Wiesbaden
Herausgeber (Verlag)	Springer Gabler
Erscheinungsdatum	2015
Seiten	23-26
Aufsatznummer	9
ISBN (Print)	978-3-319-18695-5
ISBN (elektronisch)	978-3-319-18696-2
DOIs	https://doi.org/10.1007/978-3-319-18696-2_9
Publikationsstatus	Veröffentlicht - 2015

Zugriff auf Dokument

https://dx.doi.org/10.1007/978-3-319-18696-2_9

http://link.springer.com/chapter/10.1007%2F978-3-319-18696-2_9

Zitation

Sung, E. C., Huddleston, P., & Uhrich, S. (2015). Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany. in D. Sharma (Hrsg.), Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Band 3.1, S. 23-26). Artikel 9 (Development in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Gabler. https://doi.org/10.1007/978-3-319-18696-2_9

Sung, Eunyoung Christine ; Huddleston, Patricia ; Uhrich, Sebastian. / Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany. Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Hrsg. / Dheeraj Sharma. Band 3.1 Wiesbaden : Springer Gabler, 2015. S. 23-26 (Development in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany",

author = "Sung, {Eunyoung Christine} and Patricia Huddleston and Sebastian Uhrich",

year = "2015",

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language = "English",

isbn = "978-3-319-18695-5",

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Sung, EC, Huddleston, P & Uhrich, S 2015, Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany. in D Sharma (Hrsg.), Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Bd. 3.1, 9, Development in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Gabler, Wiesbaden, S. 23-26. https://doi.org/10.1007/978-3-319-18696-2_9

Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany. / Sung, Eunyoung Christine; Huddleston, Patricia; Uhrich, Sebastian.
Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Hrsg. / Dheeraj Sharma. Band 3.1 Wiesbaden: Springer Gabler, 2015. S. 23-26 9 (Development in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beiträge in Sammelwerken › Forschung › Begutachtung

TY - CHAP

T1 - Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

AU - Sung, Eunyoung Christine

AU - Huddleston, Patricia

AU - Uhrich, Sebastian

PY - 2015

Y1 - 2015

U2 - https://dx.doi.org/10.1007/978-3-319-18696-2_9

DO - https://dx.doi.org/10.1007/978-3-319-18696-2_9

M3 - Contributions to collected editions/anthologies

SN - 978-3-319-18695-5

VL - 3.1

T3 - Development in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 23

EP - 26

BT - Cultural Perspectives in a Global Marketplace

A2 - Sharma, Dheeraj

PB - Springer Gabler

CY - Wiesbaden

ER -

Sung EC, Huddleston P, Uhrich S. Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany. in Sharma D, Hrsg., Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Band 3.1. Wiesbaden: Springer Gabler. 2015. S. 23-26. 9. (Development in Marketing Science: Proceedings of the Academy of Marketing Science). doi: https://dx.doi.org/10.1007/978-3-319-18696-2_9