You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

Anton Behrens; Sebastian Uhrich

You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

Abteilung Sportbetriebswirtschaftslehre

Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Originalsprache	Englisch
Zeitschrift	European Sport Management Quarterly
Seitenumfang	19
Publikationsstatus	Elektronisch/ online veröffentlicht vor Drucklegung - 29.10.2021

2 Zeitschriftenaufsätze

Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China
Behrens, A., Yang, Y. & Uhrich, S., 06.09.2021, (Elektronisch/ online veröffentlicht vor Drucklegung) in: Journal of Sport Management. S. 1-13 13 S.
Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung
Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations
Uhrich, S., Behrens, A., Kang, T-A., Matsuoka, H. & Uhlendorf, K., 2020, in: Journal of Global Sport Management. 30 S.
Publikation: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Zitation

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title = "You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media",

author = "Anton Behrens and Sebastian Uhrich",

year = "2021",

month = oct,

day = "29",

language = "English",

journal = "European Sport Management Quarterly",

}

TY - JOUR

T1 - You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

AU - Behrens, Anton

AU - Uhrich, Sebastian

PY - 2021/10/29

Y1 - 2021/10/29

UR - https://doi.org/10.1080/16184742.2021.1992469

M3 - Journal articles

JO - European Sport Management Quarterly

JF - European Sport Management Quarterly

ER -

You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

Publikationen

Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations

Zitation