Zusammenarbeit in der betrieblichen Gesundheitsförderung: eine qualitative Analyse der Erwartungen von Arbeitgebern und gesetzlichen Krankenkassen

Background: Due to technological progress, increasing flexibility and increased competitive pressure the importance of workplace health promotion is increasingly important. Thus, for optimal workplace health promotion the mutual interaction of different interest groups is of utmost importance. Objectives: What expectations do the different interest groups (employers and statutory health insurance companies) have with regard to workplace health promotion measures? Materials and methods: A total of 12 persons from North Rhine-Westphalia and Lower Saxony were interviewed, including 6 women and 6 men aged 49 (±15) years. The two interest groups were each represented by 6 persons. Results: The interviews revealed very concrete expectations of the statutory health insurance companies, such as support from the management level or a sustainable anchoring of the topic in the company. In particular, employers formulate their expectations for financial support and advice in the planning and implementation of measures. Discussion: The meeting of different stakeholders within the framework of workplace health promotion can have a positive or negative influence on the implementation of processes and measures. Thus, the heterogeneous expectations must be clarified for the implementation of the cooperation. Other cost bearers are hardly known as partners for implementation. There is a lack of transparency and clarification regarding the possibilities of support for the company.