4. Bielefelder Sportbusiness-Tag

Activity: Talk or presentation › Guest lectures › Transfer

Period	23.01.2013
Event title	Wandel der Sport-PR durch Social Media
Event type	Other
Sponsor	Bielefeld University
Location	Bielefeld, GermanyShow on map

Related content

Publications
Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten
Publication: Book/Report › Dissertations