Description
EMAC - European Marketing AcademyReducing Spectator Aggression in Rival Competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services
Period | 23.05.2017 → 26.05.2017 |
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Event type | Conference |
Conference number | 46 |
Location | Groningen, NetherlandsShow on map |
Degree of Recognition | International |
Related content
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Projects
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Eine Analyse der positiven Konsequenzen von Markenrivalitäten
Project: Funded by internal resources
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Rivalität und Fan-Aggressionen
Project: Funded by internal resources
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Publications
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Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
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Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity
Publication: Contribution to journal › Journal articles › Research › peer-review
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Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Wer bin ich?
Publication: Contribution to journal › Journal articles › Research
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Press/Media
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Ohne Braunschweig fehlt den 96-Fans etwas
Press/Media
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Rivalität beeinflusst Fan-Integration
Press/Media
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Es lebe die Feindschaft
Press/Media
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Rivalität und Fan-Aggressionen
Press/Media