Description
EMAC - European Marketing AcademyPeriod | 24.05.2016 → 27.05.2016 |
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Event type | Conference |
Location | Oslo, NorwayShow on map |
Degree of Recognition | International |
Related content
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Publications
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Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity
Publication: Contribution to journal › Journal articles › Research › peer-review
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Love Thy Enemy - Exploring the Benefits of Brand Rivalry
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Wer bin ich?
Publication: Contribution to journal › Journal articles › Research
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Press/Media
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Ohne Braunschweig fehlt den 96-Fans etwas
Press/Media
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Projects
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The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport
Project: Funded by internal resources