Period | 03.09.2019 → 06.09.2019 |
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Event type | Conference |
Conference number | 27 |
Location | Sevilla, SpainShow on map |
Degree of Recognition | International |
Documents & Links
Related content
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Publications
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The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers
Publication: Contribution to journal › Journal articles › Research › peer-review
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Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse
Publication: Contribution to journal › Journal articles › Research › peer-review
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Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten
Publication: Book/Report › Dissertations