HAWK Hochschule für angewandte Wissenschaft und Kunst, Hildesheim

Related content

• Projects

• Eine Analyse der positiven Konsequenzen von Markenrivalitäten

  Project: Funded by internal resources

• Rivalität und Fan-Aggressionen

  Project: Funded by internal resources

• The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport

  Project: Funded by internal resources

• Publications

• Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

  Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review

• Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

• Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity

  Publication: Contribution to journal › Journal articles › Research › peer-review

• Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Love Thy Enemy - Exploring the Benefits of Brand Rivalry

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

• Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten

  Publication: Book/Report › Dissertations

• Press/Media

• Was tun gegen aggressive Fans?

  Press/Media

• So ganz ohne geht's dann irgendwie auch nicht

  Press/Media

• "Aussagen, die beschwichtigen sollen, sind kontraproduktiv"

  Press/Media

• Die Fan-Feindschaft zwischen 96 und Eintracht BS

  Press/Media