Virtual Forum on Sports Rivalry

Activity: Talk or presentation › Guest lectures › Research

Period	17.12.2015
Event title	Anger management: The marketing of rivalry and the role of respect
Event type	Other
Sponsor	University of Memphis
Location	USA/United States of AmericaShow on map
Degree of Recognition	International

Related content

Publications
Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten
Publication: Book/Report › Dissertations