Description
Fanforscher Johannes Berendt hat Rivalitäten im Fußball untersucht. Mit MEIN WERDER spricht er über das verblüffende Ergebnis: Ein bisschen Säbelrasseln kann Fan-Aggressionen sogar durchaus vorbeugen.| Period | 22.02.2018 |
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Source reference to this Press/Media contribution
Source reference to this Press/Media contribution
Title Aussagen, die beschwichtigen sollen, sind kontraproduktiv Media name/outlet Interview/Weser Kurier Date 22.02.18 Producer/Author Patrick Hoffmann URL https://www.weser-kurier.de/werder/werder-bundesliga_artikel,-aussagen-die-beschwichtigen-sollen-sind-kontraproduktiv-_arid,1702955.html Persons Johannes Berendt
Related content
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Projects
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Eine Analyse der positiven Konsequenzen von Markenrivalitäten
Project: Funded by internal resources
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Rivalität und Fan-Aggressionen
Project: Funded by internal resources
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The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport
Project: Funded by internal resources
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Publications
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Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers
Publication: Contribution to journal › Journal articles › Research › peer-review
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Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity
Publication: Contribution to journal › Journal articles › Research › peer-review
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Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Love Thy Enemy - Exploring the Benefits of Brand Rivalry
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
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Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse
Publication: Contribution to journal › Journal articles › Research › peer-review
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Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten
Publication: Book/Report › Dissertations
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Wer bin ich?
Publication: Contribution to journal › Journal articles › Research
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Activities
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EMAC Annual Conference (European Marketing Academy)
Activity: Participating in or organising an event › Participation in conferences › Research
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New York University
Activity: Talk or presentation › Guest lectures › Research
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EMAC Annual Conference (European Marketing Academy) 2016
Activity: Participating in or organising an event › Participation in conferences › Research
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Kölner Wissenschaftsrunde
Activity: Talk or presentation › Guest lectures › Research
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Harvard University, Cambridge
Activity: Talk or presentation › Guest lectures › Research
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Association for Consumer Research Conference 2016
Activity: Participating in or organising an event › Participation in conferences › Research
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HAWK Hochschule für angewandte Wissenschaft und Kunst, Hildesheim
Activity: Talk or presentation › Guest lectures › Research
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Awards
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European Association for Sport Management (EASM)
Award: Prizes, scholarships, distinctions, appointments › Research
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Harvard University, Cambridge
Award: Prizes, scholarships, distinctions, appointments › Research