| Period | 05.03.2015 |
|---|
Source reference to this Press/Media contribution
Source reference to this Press/Media contribution
Title Hassliebe im Fußball - Warum Lokalderbys auch ihre guten Seiten haben Media name/outlet Radio/SWR2-Impuls Media type Radio Date 05.03.15 Persons Johannes Berendt, Sebastian Uhrich
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Activities
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Jahrestagung des Arbeitskreises Sportökonomie e.V.
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EMAC Annual Conference (European Marketing Academy)
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New York University
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North American Society for Sport Management Conference 2015
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Harvard University, Cambridge
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New York University
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Projects
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The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport
Project: Funded by internal resources
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Publications
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Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten
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Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team
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Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football
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Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans
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Awards
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Harvard University, Cambridge
Award: Prizes, scholarships, distinctions, appointments › Research
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European Association for Sport Management (EASM)
Award: Prizes, scholarships, distinctions, appointments › Research