Description
Rivalität wird häufig mit Feindschaft gleichgesetzt und darum negativ assoziiert - zu Unrecht. Im Konkurrenzverhalten kann nämlich auch ein Ansporn liegen. Im Hinblick auf das Verhalten von Fußballfans rivalisierender Klubs hat sich nun gezeigt, dass das Herunterspielen der Rivalität sogar Auswirkungen auf das Aggressionspotential der Anhänger hat.| Period | 16.09.2017 |
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Source reference to this Press/Media contribution
Source reference to this Press/Media contribution
Title Was tun gegen aggressive Fans? Media name/outlet Interview rbb24/radioeins Media type Radio Date 16.09.17 Producer/Author dpa Persons Johannes Berendt
Related content
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Projects
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Eine Analyse der positiven Konsequenzen von Markenrivalitäten
Project: Funded by internal resources
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Rivalität und Fan-Aggressionen
Project: Funded by internal resources
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The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport
Project: Funded by internal resources
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Publications
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Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers
Publication: Contribution to journal › Journal articles › Research › peer-review
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Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity
Publication: Contribution to journal › Journal articles › Research › peer-review
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Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Love Thy Enemy - Exploring the Benefits of Brand Rivalry
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
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Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse
Publication: Contribution to journal › Journal articles › Research › peer-review
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Wer bin ich?
Publication: Contribution to journal › Journal articles › Research
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Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten
Publication: Book/Report › Dissertations
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Activities
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EMAC Annual Conference (European Marketing Academy)
Activity: Participating in or organising an event › Participation in conferences › Research
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New York University
Activity: Talk or presentation › Guest lectures › Research
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Kölner Wissenschaftsrunde
Activity: Talk or presentation › Guest lectures › Research
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Harvard University, Cambridge
Activity: Talk or presentation › Guest lectures › Research
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Association for Consumer Research Conference 2016
Activity: Participating in or organising an event › Participation in conferences › Research
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HAWK Hochschule für angewandte Wissenschaft und Kunst, Hildesheim
Activity: Talk or presentation › Guest lectures › Research
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Awards
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European Association for Sport Management (EASM)
Award: Prizes, scholarships, distinctions, appointments › Research