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Avoiding Negative Image Transfer in Sponsorship Crises
Project: Funded by internal resources
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The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport
Project: Funded by internal resources
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Eine Analyse der positiven Konsequenzen von Markenrivalitäten
Project: Funded by internal resources
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Psychosozialer Stress am Arbeitsplatz: Indirekte Unternehmenssteuerung, selbstgefährdendes Verhalten und die Folgen für die Gesundheit
Chevalier, A., Kaluza, P. D. G. & Uhrich, S.
Project: Funded by third parties
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Ending Sponsorship Engagements: Consumer's Perception and Attitudes toward the Withdrawing Sponsor
Project: Funded by internal resources