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- 1 Similar Researchers' profiles
Publications
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Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages
Breuer, C., Boronczyk, F. & Rumpf, C., 10.2021, In: Data in Brief. 38, 38, p. 1-6 6 p., 107281.Publication: Contribution to journal › Journal articles › Research › peer-review
Open Access -
Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response
Breuer, C., Boronczyk, F. & Rumpf, C., 09.2021, In: JOURNAL OF BUSINESS RESEARCH. 133, p. 309-316 8 p.Publication: Contribution to journal › Journal articles › Research › peer-review
Open Access -
Sponsor message processing in live broadcasts - A pilot study on the role of game outcome uncertainty and emotions
Breuer, C., Rumpf, C. & Boronczyk, F., 03.2021, In: Psychology & Marketing. 38, 5, p. 896-907 12 p.Publication: Contribution to journal › Journal articles › Research › peer-review
Open Access -
The Effect of Acute Physical Exercise on NK-Cell Cytolytic Activity: A Systematic Review and Meta-Analysis
Rumpf, C., Proschinger, S., Schenk, A., Bloch, W., Lampit, A., Javelle, F. & Zimmer, P., 03.2021, In: Sports medicine. 51, 3, p. 519-530 12 p.Publication: Contribution to journal › Journal articles › Research › peer-review
Open Access -
Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli
Rumpf, C., Boronczyk, F. & Breuer, C., 01.04.2020, In: JOURNAL OF BUSINESS RESEARCH. 111, p. 208-217 10 p.Publication: Contribution to journal › Journal articles › Research › peer-review
Projects
- 3 Finished
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Viessmann Sponsoring-Engagem.
Breuer, C. (Project manager), Rumpf, C. (Project staff) & Boronczyk, F. (Project staff)
01.12.14 → 31.05.15
Project: Funded by third parties
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Bitburger-Sponsoring DFB-Pokal
Breuer, C. (Project manager), Rumpf, C. (Project staff) & Boronczyk, F. (Project staff)
01.12.14 → 30.09.15
Project: Funded by third parties
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S20-Messmodell
Breuer, C. (Project manager), Rumpf, C. (Project staff), Boronczyk, F. (Project staff) & Schneider, M. (Project staff)
01.05.14 → 31.10.15
Project: Funded by third parties