Publications per year
Publications per year
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Dive into the research topics where Elisa Herold is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Publications
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Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response
Herold, E., Singh, A., Feodoroff, B. & Breuer, C., 26.06.2024, (Accepted) In: Sport Management Review. 2024Publication: Contribution to journal › Journal articles › Research › peer-review
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Sponsorship effectiveness and message placement in live broadcasts: Assessing the influence of sport-specific factors and state of the art research approaches
Herold, E., 26.06.2024, Köln: Deutsche Sporthochschule Köln. 43 p.Publication: Book/Report › Dissertations
Open AccessFile152 Downloads (Pure) -
Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts
Herold, E. & Breuer, C., 2023, (Electronically/ online published ahead of print) In: Journal of Sport Management . 37, 4, p. 290-301 12 p.Publication: Contribution to journal › Journal articles › Research › peer-review
Open Access -
Female Volunteering and Voluntary Leadership in Community Sports Organizations
Herold, E., Schwarzbauer, T. & Schnitzer, M., 2023, Abstract book of the 31. European Sport Management Conference (EASM) from 12.-15.09.2023 in Belfast. p. 42-43Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Sport in prison: social and subjective health outcomes of different sport programs
Herold, E., Wicker, P., Czyrnick-Leber, U., Gröben, B. & Dransmann, M., 04.08.2023, In: International Journal of Prisoner Health. 19, 4, p. 682-698Publication: Contribution to journal › Journal articles › Research › peer-review
Projects
- 1 Finished
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Media as a channel of Athletes’ Dual Careers promotion and education
Breuer, C., Hallmann, K. & Herold, E.
01.01.19 → 30.09.21
Project: Funded by third parties