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Elisa Herold
M.Sc., Ph.D. Exercise Science
Previously
Institute of Sport Economics and Sport Management
,
Section Sport Management
Phd student
,
Institute of Sport Economics and Sport Management
,
Section Sport Management
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(15)
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7
Conference contribution - Published abstract for conference with selection process
6
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1
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1
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2024
Sponsorship effectiveness and message placement in live broadcasts: Assessing the influence of sport-specific factors and state of the art research approaches
Herold, E.
,
26.06.2024
, Köln:
Deutsche Sporthochschule Köln
.
43 p.
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:
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Sponsorship
100%
Sport
100%
Effectiveness
100%
Research Approach
100%
Live Broadcast
100%
163
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