Felix Boronczyk

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Dive into the research topics where Felix Boronczyk is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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12 Journal articles
7 Conference contribution - Published abstract for conference with selection process
1 Dissertations

Corruption and Sponsor Value: An Event Study Analysis
Chakravarti, P. & Boronczyk, F., 01.02.2021, In: International Journal of Sport Finance. 16, 1, p. 44-56 13 p.
Publication: Contribution to journal › Journal articles › Research › peer-review
Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages
Breuer, C., Boronczyk, F. & Rumpf, C., 10.2021, In: Data in Brief. 38, 38, p. 1-6 6 p., 107281.
Publication: Contribution to journal › Journal articles › Research › peer-review

Open Access
Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response
Breuer, C., Boronczyk, F. & Rumpf, C., 09.2021, In: JOURNAL OF BUSINESS RESEARCH. 133, p. 309-316 8 p.
Publication: Contribution to journal › Journal articles › Research › peer-review

Open Access
Professional Clubs as Platforms in Multi-Sided Markets in Times of COVID-19: The Role of Spectators and Atmosphere in Live Football
Herold, E., Boronczyk, F. & Breuer, C., 20.02.2021, In: Sustainability. 13, 4, p. 1-16 16 p., 2312.
Publication: Contribution to journal › Journal articles › Research › peer-review

Open Access
Sponsor message processing in live broadcasts - A pilot study on the role of game outcome uncertainty and emotions
Breuer, C., Rumpf, C. & Boronczyk, F., 03.2021, In: Psychology & Marketing. 38, 5, p. 896-907 12 p.
Publication: Contribution to journal › Journal articles › Research › peer-review

Open Access

Viessmann Sponsoring-Engagem.
Breuer, C. (Project manager), Rumpf, C. (Project staff) & Boronczyk, F. (Project staff)
01.12.14 → 31.05.15
Project: Funded by third parties
Bitburger-Sponsoring DFB-Pokal
Breuer, C. (Project manager), Rumpf, C. (Project staff) & Boronczyk, F. (Project staff)
01.12.14 → 30.09.15
Project: Funded by third parties
S20-Messmodell
Breuer, C. (Project manager), Rumpf, C. (Project staff), Boronczyk, F. (Project staff) & Schneider, M. (Project staff)
01.05.14 → 31.10.15
Project: Funded by third parties

Felix Boronczyk

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Publications

Projects