Publications per year
Publications per year
Publications
- 1 Conference contribution - Other conference contributions
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How Much Controversy Can a Brand Relationship Take? The Moderating Effect of Emotional Attachment in the Context of Brand Activism.
Blickwedel, F-L. & Uhrich, S., 2022, ACR 2022.Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Other conference contributions › Research › peer-review