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Personal research profile

Research profile


2014-2018PhD Student  German Sport University Cologne
2005              Diploma in Business Management, Universtiy of Bielefeld, Germany


since 03/2019

Vertretungsprofessor, Fakultät III (Medien, Information und Design), Hochschule Hannover

since 2013 

Researcher and Lecturer, German Sport University Cologne
2012-2014  Head of International PR, Sauerland Promotion London, UK
2009-2012Head of International PR, Sauerland Event Berlin, Germany
2007-2013PR Consultant, Kentaro Group Wil, Switzerland
2006-2009International PR Manager, Sauerland Event Berlin, Germany
2005-2009NBA.com European Correspondent, NBA Entertainment New York, USA
2001-2011Chief German Correspondent, The Press Association Howden, UK
1999-2006European Correspondent, ESPN SportsTicker, New Jersey, USA
since 1999Freelance Writer and PR Consultant

 Research Interests:

  • Sports Rivalry, Brand Rivalry, Consumer Behavior, Branding



Expertise related to UN Sustainable Development Goals

In September 2015, 193 UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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