Kim Uhlendorf

Kim Uhlendorf

 https://orcid.org/0000-0002-7815-0768
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Personal research profile

Research profile

Education

since 10/2021PhD Student, German Sport University Cologne
10/2019 - 09/2021M.Sc. Sport Management, German Sport University Cologne
10/2015 - 09/2019B.A. Sport Management and Communication, German Sport University Cologne
08/2017 - 04/2018B.Sc. Business Administration, Semester Abroad McNeese State University, Lake Charles, USA

Academic Experience

since 04/2022Research Fellow/Doctoral Researcher, University of Cologne, Department of Marketing and Brand Management
since 10/2021Research Assistant, German Sport University Cologne, Department of Sport Economics and Sport Management
11/2018 - 09/2021Student Research Assistant, German Sport University Cologne, Department of Sport Economics and Sport Management

Research Interests

  • In general: consumer behavior, digital marketing, online environments
  • Specifically: understanding consumers’ reactions to and interactions with new technologies in digital marketing

External positions

Research Fellow, University of Cologne

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  • 2 Journal articles
  • 1 Chapter
  • 1 Conference contribution - Published abstract for conference with selection process
  • 1 Participation in conferences
  • 1 Guest talk
  • 1 Research visit at an external academic institution