Personal research profile
Research profile
Education
| 1991 | PhD in Philosophy, Universtiy of Hamburg, Germany |
| 1983 | Diploma in Sociology and Business Administration, University of Trier, Germany |
Career
| since 2000 | Senior Teacher in Higher Education, German Sport University Cologne |
| 1997-1999 | Senior Teacher, German Sport University Cologne |
| 1991-1996 | Academic Assistant, Department of Sociology, University of Hamburg, Germany |
| 1984-1990 | Research Assistant, Department of Sociology and Section Sport Science, University of Hamburg, Germany |
Research Interests:
- Sport Marketing
- Development of Sport
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Publications
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Besonderheiten der Sportbetriebslehre
Horch, H.-D., Schubert, M. & Walzel, S., 01.01.2024, 2. ed. Springer. 458 p.Publication: Book/Report › Collected editions and anthologies › Education
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Sports Sponsorship as a Funding Instrument
Walzel, S. & Schubert, M., 2021, Managing Sports Teams: Economics, Strategy and Practice. Walzel, S. & Römisch, V. (eds.). Cham: Springer, p. 161-186 26 p. (Management for Professionals).Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Transfer
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Sportsponsoring als Finanzierungsinstrument
Walzel, S. & Schubert, M., 2019, Teamsport Management: eine umfassende und interdisziplinäre Betrachtung. Walzel, S. & Römisch, V. (eds.). Wiesbaden: Springer Gabler, p. 191-218 28 p.Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Transfer › peer-review
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De-Marketing als Instrument des Business Development in Dienstleistungsunternehmen: Probleme der Selektion und Exklusion von Kundengruppen
Schubert, M. & Uhrich, S., 2018, Service Business Development: Methoden - Erlösmodelle - Marketinginstrumente. Bruhn, M. & Hadwich, C. (eds.). 1 ed. Wiesbaden: Springer/Gabler, Vol. 2. p. 313-337 24 p.Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
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Sportsponsoring: Grundlagen, Konzeption und Wirkungen
Walzel, S. & Schubert, M., 2018, Berlin: Springer. 351 p.Publication: Book/Report › Monographs › Education › peer-review
Projects
- 1 Finished
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Situation d.Sports Stadt Neuss
Schubert, M. (Project manager) & Horch, H.-D. (Project manager)
01.01.03 → 31.12.05
Project: Funded by third parties
Activities
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Institute of Cardiology and Sports Medicine - German Sport University Cologne (External organisation)
Schubert, M. (Member)
01.04.2011 → …Activity: Membership › Academic councils, panels and committees (appointed, elected) › Education
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Eifel Kultur e.V. (External organisation)
Schubert, M. (Executive member)
2010 → …Activity: Membership › Bodies of private organisations › Transfer
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CISV Germany e.V. Group Köln (External organisation)
Schubert, M. (Executive member)
2007 → …Activity: Membership › Bodies of private organisations › Transfer
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German Society of Sport Science (External organisation)
Schubert, M. (Member)
2000 → …Activity: Membership › Academic networks › Research
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Arbeitskreis Sportökonomie e.V. (External organisation)
Schubert, M. (Member)
2000 → …Activity: Membership › Academic councils, panels and committees (appointed, elected) › Research